What's a Corporate video
It's a video that is made by a corporation and sent out to a
targeted audience usually stakeholders, it has a specific message, function or
purpose.
What is a Programme Purpose
You must make important decisions when making a video, you
need to know the purpose, style and audience, it should have elements that
informs and should also entertain.
Functions and Purpose of a
Corporate video
·Launch and marking of a product or
brand operates like advertising with external selling.
·Promotion of messages and values of
key ideological messages is mainly for political or charity group.
·Internal communications is selling
the idea or product to internal stakeholders within the company.
·Internal training a company may use
video to do their own internal training.
·Video can be used for conferences
industry events to promote a service or product that they.
·Event coverage is hosted by the
company to publicise a brand, forthcoming events or to publicise the company.
·Animated logos are used to reinforce
a company or product brand.
Companies can now use video sharing sites such as Facebook,
My Space or on their own website to get the promotional videos viewed.
Codes and Conventions of
corporate video
Will always be different as to the function and audience of
the video and must reflect the brand identity of the company its made for.
Like
·Graphics to give information
·Animated graphics to reinforce
the brand identity
·Music to enhance the
information
Presenter the choice of presenter will reflect the brand and
appeal to the audience and also to give information
Scenarios to tell a story to and communicate to the
audience.
Voice over to impart information music to give it
atmosphere.
Production Process
Corporate videos involve key stages of production.
Pre Production storyboarding script, budget and also
the risk assessment as in most productions.
Production finding a location for the filming, the
actors or presenters.
Post Production editing, voice overs, composition,
selecting music, graphics and then the titles.
Additional info
Brand is a mixture of all of them, it identifies the goods
or services of that company from its competitors.
Brand identity is how the brand presents itself.
