What's a Corporate video

It's a video that is made by a corporation and sent out to a targeted audience usually stakeholders, it has a specific message, function or purpose.

What is a Programme Purpose

You must make important decisions when making a video, you need to know the purpose, style and audience, it should have elements that informs and should also entertain.

Functions and Purpose of a Corporate video

·Launch and marking of a product or brand operates like advertising with external selling.

·Promotion of messages and values of key ideological messages is mainly for political or charity group.

·Internal communications is selling the idea or product to internal stakeholders within the company.

·Internal training a company may use video to do their own internal training.

·Video can be used for conferences industry events to promote a service or product that they.

·Event coverage is hosted by the company to publicise a brand, forthcoming events or to publicise the company.

·Animated logos are used to reinforce a company or product brand.

Companies can now use video sharing sites such as Facebook, My Space or on their own website to get the promotional videos viewed.

Codes and Conventions of corporate video

Will always be different as to the function and audience of the video and must reflect the brand identity of the company its made for.

Like

·Graphics to give information

·Animated graphics to reinforce the brand identity

·Music to enhance the information

Presenter the choice of presenter will reflect the brand and appeal to the audience and also to give information

Scenarios to tell a story to and communicate to the audience.

Voice over to impart information music to give it atmosphere.

Production Process

Corporate videos involve key stages of production.

Pre Production storyboarding script, budget and also the risk assessment as in most productions.

Production finding a location for the filming, the actors or presenters.

Post Production editing, voice overs, composition, selecting music, graphics and then the titles.

Additional info

Brand is a mixture of all of them, it identifies the goods or services of that company from its competitors.

Brand identity is how the brand presents itself.

Stakeholder describes an organisation or individual that has an interest or a role implementing a decision or even will be affected by a decision.