Friday 10 May 2013

Video and Editing Techniques

The Development of Editing

The origins of cinema and Eadweard Muybridge here is a video of that.


Eadweard Muybridge the farther of motion picture his study of photographic experiments laid the foundation of modern cinema, The Horse in motion 1882 many people regard this a the first moving picture he invented the zoopraxiscope which projected silhouettes in rapid succession onto a screen.
He took his work to the university of pennslyvania there he developed a new multi lens camera and produced a high speed study into the movement of animals and humans film editing has changed over the years now the editor works with raw footage, he selects the shots, combining them into the right sequence to create a finished motion picture you must also understand the importance of frames and frame rates, this is often expressed as frames per second in the film industry the standard film and projection formats are 24 frames per second this is still used to adjust the speed image, in production of filming and also in post production.

One of the first cameras was a roll of film that moved through the camera frame by frame past shutter and lens system this was invented by the Lumiere Brothers in France and also Thomas Edison in America at about the same time.

The films that were created by these camera's were not edited and were usually a single shot from a single point of view later on they had the idea that you could use a variety of shot choices using multiple points of view and you could follow the action, this didn’t come into conception until editing in camera was invented.

Editing in camera is a way of creating films you can find examples of this at the straight 8 film festival it where film makers make and edited in camera movies using a single 8mm film cartridge there is a historical example of editing in camera its was made in 1902 and called history of an American fire-fighter, editing in camera shows film-makers can show the world from more than one point of view.

Editing
1920 film editing was done manually, editors cut the film and pasted them back together using a splicer and threading machine known as editing today is done digitally and allows us to play the film footage without damaging it.
When editing in camera it is always difficult you get a finished film as it is to hard to judge where each shot should start and finish and get perfectly right each time so early film makers would trim shoots and alter the order of section of film these were called clips in Early movie production the idea to cut up the film and tape it back together was developed and this was done by hand with a pair of scissors and a magnifying glass the first mechanical editing deck was invented by Iwan Serrurier in 1924 and it was called a moviola it cut the film and reassembled it they revolutionized editing and more cutting techniques were developed.
The cutting of film and reassembling it either by hand or by machine is called linear editing it is called this simply because you assemble the clips one after another and it is purely mechanical.

From 1920 to the and of the second world war editing was done almost always on the moviola decks in 1945 a German company introduced their own the Steenbeck which became the industry standard they still produce and sell film editing decks.

Invention of Video Editing
The invention of video was first invented by the Ampex research team in 1951 the first video editing machines followed a few years later in 1956.
The first video editing systems were linear editing systems, but instead og cutting the video tape the data was just copies from one tape to the other using a control deck which would control the in and out point of the parts you wanted copied onto the other tape the image and were primitive and couldn't be used for cinema so were mainly used for TV.

The first film shot on video was in 1987 it was Julie and Julia the commercial HD movie was once upon a time in Mexico in 2004.
Photo of Ampex VR-1000


Non-linear Editing Systems
The first attempts at non-linear editing systems were started in the 1970's but no one could bring a commercial system to the market 1980's Lucas film started to develop a system Edit Droid a system based on lager disc technology but it was never used in a commercial system.

The first commercial system was successfully created in 1989 when AVID launched the Avid media composer editing system this system was hardware and software based on Apple computer technology.

This computer based system was the first to turn taped data into files, these files could then be moved about on a time line, it was a major development and was the first to allow the creation of digital video cameras.

The first camera that came onto the market was the Sony DI in 1986, it allowed the film or video to be transformed into digital information and that information can be altered without destroying the original file so the change from linear to non-linear is known as Non Destructive Editing and once the images are digital it is possible to change and alter data that cannot be done when using linear linear editing systems.

Story Telling
When you are making a film, drama, news or a documentary you need to have effective storytelling.

This is done by editing, you need to control the audiences point of view, this is done by deciding the shoot in production and needs to tell exactly what we want the story to be in the edit.

Genre
Began as a classification and style that relates to the theme of the story.

Genre became the dynamic tool that helps the public make sense out of unpredictable art like most films fall into a type of genre such as Drama, Horror, Adventure, Action, Comedy and Romantic this is just a few examples of genres in films and TV.

Expendables 2
This film is an action movie with lots of fight scenes, violence it has a lot of visual effects, characters facing against incredible odds and has one or more hero.

Waterboy
This is a comedy it has a lot of light-heated humor, makes you laugh, make fun of certain situations and has a happy ending.

Screen-casts
This is me editing a screen-cast and a cut away of the interview, I opened Final cut Pro and selected file import from files I chose some clips from the data off the computer, I took two different clips then I set the in and out points I selected another clip and dragged it on the time line to the other clip that was already on the time line.

When I did the screen-cast I set the in and out points on the footage and set it onto the time line I pressed i key to set the in point and then carried on looking through the clip to find where I wanted it to stop then I pressed o key to set the out point then dragged the clip on the time line.


In this screen-cast I added a dissolve transition in between two different clips I selected effects what is on the toolbar at the top then went down to video transitions and then went to dissolve then picked one that I liked and placed it in between the two clips then I played it to see if it worked as I wanted it to.


For this screen-cast I added wipe transition between two clips, I selected effect then video transfer wipe then picked one that I liked form the list and then placed it in between the two clips of footage I had chosen, I then played it back to see what it was like.

Monday 22 April 2013


What's a Corporate video

It's a video that is made by a corporation and sent out to a targeted audience usually stakeholders, it has a specific message, function or purpose.


What is a Programme Purpose

You must make important decisions when making a video, you need to know the purpose, style and audience, it should have elements that informs and should also entertain.


Functions and Purpose of a Corporate video

·Launch and marking of a product or brand operates like advertising with external selling.

·Promotion of messages and values of key ideological messages is mainly for political or charity group.

·Internal communications is selling the idea or product to internal stakeholders within the company.

·Internal training a company may use video to do their own internal training.

·Video can be used for conferences industry events to promote a service or product that they.

·Event coverage is hosted by the company to publicise a brand, forthcoming events or to publicise the company.

·Animated logos are used to reinforce a company or product brand.

Companies can now use video sharing sites such as Facebook, My Space or on their own website to get the promotional videos viewed.


Codes and Conventions of corporate video

Will always be different as to the function and audience of the video and must reflect the brand identity of the company its made for.

Like
·Graphics to give information

·Animated graphics to reinforce the brand identity

·Music to enhance the information

Presenter the choice of presenter will reflect the brand and appeal to the audience and also to give information

Scenarios to tell a story to and communicate to the audience.

Voice over to impart information music to give it atmosphere.


Production Process

Corporate videos involve key stages of production.

Pre Production storyboarding script, budget and also the risk assessment as in most productions.

Production finding a location for the filming, the actors or presenters.

Post Production editing, voice overs, composition, selecting music, graphics and then the titles.


Additional info

Brand is a mixture of all of them, it identifies the goods or services of that company from its competitors.

Brand identity is how the brand presents itself.

Stakeholder describes an organisation or individual that has an interest or a role implementing a decision or even will be affected by a decision.

Friday 14 December 2012

Working to a brief

Introduction - when you are first given a brief you assess the brief and pick out the key words to find out what the client wants you the gather ideas from what they have asked for and then make a slide shoe of your ideas to show the client you both would get together to see if the ideas are ok if not you would be able to talk to the client and have their input and also yours when you have got the basic idea what the client wants you would then have to start with a pre-production which means storyboarding, script writing, risk assessment, location, release forms, actor release forms, financing and establishing shots.

Types brief

Contractual - Employment contract meaning two party's agree when the project gets finest.

Formal - Outline their requirements for you and it would be someone you know from a previous project or a friend.

Negotiated - Develop the brief to benefit them both but it mite have ups and downs with the benefits with both party's.

Informal - Call you and discuss their requirements not face to face case you and the employer mite not know each other.

Tender - Everyone can apply with the necessary skills.

When you are given a brief you must do what the client wants if you don't the client will go to a different company.
And when you need the hand over the work they want it.
You need to know what the client wants.
And who the client want its to be aimed at.
And you must know what the budget is.

What issues you may have with a client
Info is not getting to and from the client and the team.

Times keep getting change.
People did not know they where getting film.
If the client finds someone else.
If the client does not like the work you have done.
If they want the work in at a earlier date.

And the opportunities you can gain from working to a brief from a client is you can get well none from it and more clients will want you to work on there project and build up your reputation.

Here is a list of the documentation you must need to show the client:
ideas
presentation to pitch
mood boards
storyboards
constraints
research
how you will do it
layouts
treatment
preproduction documents
budget
gantt chart
overall outline or proposal
background details about client
any research carried out by client
what they hope to achieve
target audience
initial outline or proposal

Thursday 17 May 2012

My Ninja video

I made my ninjas out of plasticine

And I used a stop-motion camera to take a clip of my plasticine ninjas

The software I used was iStopMotion to save the clips on and I used GarageBand to make the background music, All in all these elements made up the finished piece of my video

Thursday 3 May 2012

I got my ideas from the film the Warrior's way and the look of my ninja from the old Teenage Mutant Ninja Turtles show and I made the music in garage band I made different attempt on the song but this one standard out

And this is my storyboard