What's a Corporate video

It's a video that is made by a corporation and sent out to a targeted audience usually stakeholders, it has a specific message, function or purpose.

What is a Programme Purpose

You must make important decisions when making a video, you need to know the purpose, style and audience, it should have elements that informs and should also entertain.

Functions and Purpose of a Corporate video

·Launch and marking of a product or brand operates like advertising with external selling.

·Promotion of messages and values of key ideological messages is mainly for political or charity group.

·Internal communications is selling the idea or product to internal stakeholders within the company.

·Internal training a company may use video to do their own internal training.

·Video can be used for conferences industry events to promote a service or product that they.

·Event coverage is hosted by the company to publicise a brand, forthcoming events or to publicise the company.

·Animated logos are used to reinforce a company or product brand.

Companies can now use video sharing sites such as Facebook, My Space or on their own website to get the promotional videos viewed.

Codes and Conventions of corporate video

Will always be different as to the function and audience of the video and must reflect the brand identity of the company its made for.

Like

·Graphics to give information

·Animated graphics to reinforce the brand identity

·Music to enhance the information

Presenter the choice of presenter will reflect the brand and appeal to the audience and also to give information

Scenarios to tell a story to and communicate to the audience.

Voice over to impart information music to give it atmosphere.

Production Process

Corporate videos involve key stages of production.

Pre Production storyboarding script, budget and also the risk assessment as in most productions.

Production finding a location for the filming, the actors or presenters.

Post Production editing, voice overs, composition, selecting music, graphics and then the titles.

Additional info

Brand is a mixture of all of them, it identifies the goods or services of that company from its competitors.

Brand identity is how the brand presents itself.

Stakeholder describes an organisation or individual that has an interest or a role implementing a decision or even will be affected by a decision.

Working to a brief

Introduction - when you are first given a brief you assess the brief and pick out the key words to find out what the client wants you the gather ideas from what they have asked for and then make a slide shoe of your ideas to show the client you both would get together to see if the ideas are ok if not you would be able to talk to the client and have their input and also yours when you have got the basic idea what the client wants you would then have to start with a pre-production which means storyboarding, script writing, risk assessment, location, release forms, actor release forms, financing and establishing shots.

Types brief

Contractual - Employment contract meaning two party's agree when the project gets finest.

Formal - Outline their requirements for you and it would be someone you know from a previous project or a friend.

Negotiated - Develop the brief to benefit them both but it mite have ups and downs with the benefits with both party's.

Informal - Call you and discuss their requirements not face to face case you and the employer mite not know each other.

Tender - Everyone can apply with the necessary skills.

When you are given a brief you must do what the client wants if you don't the client will go to a different company.
And when you need the hand over the work they want it.
You need to know what the client wants.
And who the client want its to be aimed at.
And you must know what the budget is.

What issues you may have with a client
Info is not getting to and from the client and the team.

Times keep getting change.

People did not know they where getting film.

If the client finds someone else.

If the client does not like the work you have done.

If they want the work in at a earlier date.

And the opportunities you can gain from working to a brief from a client is you can get well none from it and more clients will want you to work on there project and build up your reputation.

Here is a list of the documentation you must need to show the client:
ideas
presentation to pitch
mood boards
storyboards
constraints
research
how you will do it
layouts
treatment
preproduction documents
budget
gantt chart
overall outline or proposal
background details about client
any research carried out by client
what they hope to achieve
target audience
initial outline or proposal

My Ninja video

I made my ninjas out of plasticine

And I used a stop-motion camera to take a clip of my plasticine ninjas

The software I used was iStopMotion to save the clips on and I used GarageBand to make the background music, All in all these elements made up the finished piece of my video

I got my ideas from the film the Warrior's way and the look of my ninja from the old Teenage Mutant Ninja Turtles show and I made the music in garage band I made different attempt on the song but this one standard out

And this is my storyboard 

Timeline on moving images and animation